Unit 20 - Advertising Media

Structure of a campaign. -------------------------------------------------------------------------------------------------------------------------------- Aims and Objects: This campaign showed nikes image as American icon associated with success with professional athletes and motivational slogans and emphasising fitness more people started to buy more nike products in hopes to improve their fitness and ultimately nikes goal was to make people more motivated to be fit and be more active. The objective of this is that more people feel inclined to buy Nike products as they think that if they buy Nike products that they will have more success in getting fit  -------------------------------------------------------------------------------------------------------------------------------- Target audience: The target audience of this campaign is 16+ people who aren't happy with their aesthetics or how much they weigh. Nikes goal was to target people who want to be come more physically fit a...

Mainstream- Follows a popular audience.  Explorers- People who are waiting to find someone new. Reformer- Anti-materialistic they want to change the world.  Aspirer- Wants to seem really wealthy, Really cares about status. Succeeder- Very confident, something to make you more successful.  Struggler- People who are dependent on alcohol, Smoking and fast-food. Live for everyday.  Resigned- Like security, Elderly people/retired. Not much ambitions left.  Representation in advertising  Ideology of domesiticy   Vance Packard wrote the book on advertising 'Hidden persuaders'  Subject of adverts are shown as an ideal version of consumers an ideal partner for the consumer. (Carl Rogers 1980). Yorkie state that their chocolate is for men only  Advertising a call to action A call to action response can be instant because of digital devices