Unit 20 - Advertising Media

  structure of a campaign/ how long are they going to advertise the brand An advertising agency is a company that would create ads for a brand, this is because they have more experience in creating thee ads that the actual brand. _____________________________________________________________________________________ The Skittles "Taste the rainbow" campaign ___________________________________________________________________________________ Aims and objectives: The objective of this colourful campaign was to promote the skittles brand to a younger audience. This is proven via the constant use of bright colours and house style in the adverts that are used to present Skittles as a more silly and comical company, which is more likely to appeal to kids and young adults. Furthermore, with the introduction of social media and the skyrocketing popularity of memes and sharable content, Skittles have started to advertise their product online via videos and popular images that are intende...